Teens and the Mobile


who will notice the absence of their mobile phones during school hours: Galicia, Aragon or Zaragoza and They have banned inside the classrooms.

For this reason, from Adglow, one of the most important technology and advertising services companies for social networks, they wanted to analyze the use that young Spanish people give to mobile phones, as well as the benefits that these devices can have in the educational field.

Spain is, in fact, a world leader in smartphone penetration, with 88% of unique users, 22 points above the world average, according to CNMC data. Thus, 56% of the population actively uses the mobile phone at least three hours a day, the average usage being 4.24 hours per day.

The average use of the mobile phone is 4.24 hours per day. However, there are large generational differences: while adults between 55 and 65 use it 3.01 hours a day, 30% less than the national average, young people spend more than double hours using the mobile: 6.8 Daily hours.

  • The age at which our young people begin to have their own mobile is ahead year after year. According to the National Institute of Statistics (INE), the disposition of a smartphone is significantly increased after 10 years. Thus, three out of four 12-year-old children have a mobile phone, and half of the children with 11 years also have it. From 13 years (86%) the trend rises to reach 93.9% in the population of 15 years.

  • The penetration of the mobile among the child population of our country (from 10 to 15 years) has grown almost three points in the last year and has gone from 67% on average in 2015 to 69.8% in 2016.
  • But if this panorama is shocking, in the United States reality puts us in advance of where we are going: children get their own smartphone at 10.3 years, according to a study by the North American firm Influence Central. In this country, most of them get their first smartphone between 11 years (42.2%) and 12 years (69.5%), but 29.7% already have it with 10 years.

Although, according to the National Institute of Cybersecurity (INCIBE), the age of onset of new technologies is much earlier, since the two and three-year-olds routinely use their parents’ devices to play, watch children’s series or even videos from YouTube.

The mobile is no longer to call

Younger Spaniards have set aside computers and laptops to use mobile terminals as the main device for accessing the Internet. According to the study Minors and Mobile Connectivity in Spain: Tablets and Smartphones only 29% of children under 11 to 14 make regular calls, while 78.5% use instant messaging, 72% access social networks, 52, 5% use video games, almost 80% listen to music, 60% browse and search for information and 92.5% download applications (apps), and all from their mobile.

According to Smart Family, a free family application that supports parents in the digital education of children, it stands out that up to 73% of children have used the mobile phone on occasion between 1:00 and 6:00 in school days

But these devices also have a positive role in education. It is the so-called mobile learning, a great opportunity in the pedagogical field that helps to enhance creativity, technological skills and access to information, also favoring the creation of communication and exchange spaces and greater dynamism in the classrooms, such and as they say from the digital strategy consulting firm22. Students and teachers already use mobile technologies in various contexts for a wide range of teaching and learning purposes, according to a recent study published by UNESCO.

A clear example of this is the birth of initiatives such as schools, which helps students and teachers to integrate digital technologies in secondary schools in Catalonia, where 75% of students are satisfied and 87% of teachers also recommended.

It is clear that the return to school no longer has to do only with books and pencils.

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